The trademark symbol, ™, is a symbol to indicate that the preceding mark is a trademark, specifically an unregistered trademark. It complements the registered trademark symbol, ®, which is reserved for trademarks registered with an appropriate government agency.
In Canada, an equivalent marque de commerce symbol, 🅪 (U+1F16A) is used in Quebec. Canada also has an Official mark symbol, Ⓜ, to indicate that a name or design used by Canadian public authorities is protected. Some German publications also use a Warenzeichen grapheme, 🄮 (U+1F12E).
Use
Use of the trademark symbol indicates an assertion that a word, image, or other sign is a trademark; it does not indicate registration or impart enhanced protections. Registered trademarks are indicated using the registered trademark symbol, ®, and in some jurisdictions it is unlawful or illegal to use the registered trademark symbol with a mark that has not been registered.
The service mark symbol, ℠, is used to indicate the assertion of a service mark (a trademark for the provision of services). The service mark symbol is less commonly used than the trademark symbol, especially outside the United States.
Keyboard entry
- Windows: Alt+0153 (on the numeric keypad)
- International keyboards: Alt Gr+T
- macOS: ⌥ Opt+2 (or ⌥ Opt+⇧ Shift+2 or ⌥ Opt+⇧ Shift+D on certain layouts)
- Linux (and similar): ComposeTM
- Chrome OS (and Linux): Ctrl+⇧ Shift+U 2122
- UK Extended keyboard: AltGr+⇧ Shift+8. (AltGr and *).
- HTML:
™or™ - LaTeX:
\texttrademark